RPA is a full-service advertising agency that drives business growth through People First Marketing. We are proud to be CKE’s Media Agency of Record. Our Media Practice is built on three key principles: Excellence, Innovation, and Integrity. Everything we do is in service of helping our clients reduce the cost of selling and drive profit margins. We specialize in working with clients that have franchisee structures, and our nation-wide network of regional buying field offices means that we understand and can adapt to the nuances of franchisees’ local needs.

1. Overview